Affiliate Collaboration

This article will teach you how to leverage the different types of Collaboration in TikTok Shop Affiliate. The Affiliate Programme provides you, as a Seller, with more ways to sell your products with the help of Creators.
With TikTok Shop Affiliate, both the Seller and Creator help each other to earn: Sellers can sell more products and Creators can earn commission from selling these products.
To get started, we will go over the two versions: Open Collaboration and Target Collaboration. These two versions differ in how you want to connect with Creators.

What is Collaboration?

Advantages of each Collaboration

However, as you get more used to TikTok Shop Affiliate, you will get to explore Target Collaboration with Creators that you've built partnerships with.

Where to find Affiliate Collaboration

Starting up your Affiliate Collaboration is easy. On your desktop, Log in onto Seller Centre and tap on Affiliate Marketing. It will then redirect you to Affiliate Centre. Go to the left-hand side menu and there you will find the two options for Collaboration:

Target Collaboration

Using Target Collaboration allows you to invite targeted creators to promote products for you. Creators can start promotion after they accept your invitation. They will receive an invitation in their inbox where they can add your products to their showcase and then start creating content.

Creating your Target Collaboration

Start your Target Collaboration by entering the Affiliate Centre and clicking on Collaboration on the left-hand side menu.

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Discover Creators

• From Discover Creators -> Find Creators, as you search through the different creators you can work with, simply select the "Invite" button on the specific creator and you will begin the target collaboration creation.
  

Saved Creators and Batch Invite

• Within Creator Connect, you can save creators by using the heart button on each line of creator. The Saved Creators tab will show you the list of the creators you "hearted".
  

On this screen, you will be able to invite Creators individually or Batch Invite them by clicking the checkmark beside "Creator".
Creator Card

• Once you select a specific creator from Creator Connect, you are able to see their performance data in their creator card. You will also have the option to invite the creator to a target collaboration from this view.
  

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Target Invitation

Another way to create your Target Collaboration is using Target Invitation. Enter Affiliate Centre -> Target Collaboration to invite a list of Creators to promote your products within a set date and period. On the Target Invitation screen, click on Invite to Collaborate in the top-right corner of your screen.

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Once you enter the Invite to Collaborate page, you will encounter four (4) key steps to create your Target Collaboration.

Key Step 1: Choose Creators

1. You can search for Creators to invite using Username or User ID.
   

You can also add from Saved Creators. These are Creators that you saved from Find Creators beforehand.

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Key Step 2: Select Products

1. Once creators have been selected, you can now begin adding your products.
   
2. Check all your chosen products and click on Add once you finalize your affiliate product list.
   

3. Once your products have been selected, you can then define each product's commission rate, which will automatically calculate an estimated commission value for each product the creator sells.
   
   📝 Be sure to define commissions that will be attractive to creators!

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Key Step 3

: Set up Free Samples
Once you have added your Creators and Products for your Target Invitation, it is now time to set up your Free Samples. Click on the button beside Offer Free Samples to activate the option.
Activating the Free Sample option will automatically add it under the Benefits section of your Target Invitation (This is a preview of what your invited Creators will see on their end).
You have two options for Free Sample approvals:

• Manually review requests

As the name suggests, this option provides you with a more controlled release of your product. Once your Target Invitation is accepted by the Creator, they may request your products.
Check all the requests by going to any of your Collaborations and clicking on View Free Sample requests.
Upon clicking on View Free Sample requests, you will be redirected to the Free Sample Requests page. You can check all the pending requests of all your Creators.
Once you have approved the Creator's request for Free Samples, you will need to Ship the Free Samples. You can check out how to ship below or read the detailed guide here.

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• Auto approve requests
  • Choosing this option will automatically approve all Free Sample requests you will receive from your invited Creators. Before turning it on, you will receive a pop-up to confirm your switch to Auto-approval.
    
    

Editing Free Sample Details in Target InvitationsEven if the Target Invitation has been sent, you can still edit the settings of your invitations. Simply select any of your Target Invitations and click on edit Free Sample. It will redirect you to the editing page, same as the one you've seen upon making a new Target Invitation.
If you want to switch the approval system, the system will notify you of any pending manual requests.
To learn more about the Creator POV of the Free Sample process, read the guide here.

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Key Step 4:

Create Invitation
Before you send off your target invitation you need to just finalise the invitation information:

• Notes:
  • Invitation Name: This will be your own designation for the list of Creators you invited.
  • Valid Until: Creators will be able to accept and promote your product during this period.
• Contact Info
• Message : Include additional information about your products or brand to entice creators to promote your brand / product.
  
  

Target Collaboration Performance

Once your Target Collaboration is working, you can check each of your Target Collaboration's performance at any time. You will be able to see how many Creators accepted the invite and how many of these Invited Creators have posted.
Click on the Target Collaboration's name and you will be able to find all the necessary information: Collaboration details, Creator details, and Product details.
Video DetailsFor each product that a creator has posted content for, you will be able to see the video content attributed to it.

Creator POV of Target Collaboration

Once you have set up for Target Collaboration, the Creator will be able to see you invite as shown below:

Removing Products and Creators in Target Collaboration

If you want to remove either Products or Creators in your Target Collaboration, you first have to select your chosen Target Invitation.
Once redirected to Invitation Details, you can edit both your Creator details and Product details by clicking on the highlighted button below:
This will allow you to edit your invitation as you please. For the final step, click on the trash can button to remove your chosen Creator or product. A final confirmation will pop-up before the removal is final.
Creator RemovalProduct Removal

Open Collaboration

Using Open Collaboration allows your products to be available for all Creators to browse and select in the Product Marketplace or by checking the Product's detail page. Interest Creators can then apply to sell your products in their content.
With Open Collaboration, you can select all or some of your products for Creators to add in their showcase. For every purchase made from their content or showcase, they will receive commission. You can see how Open Collaboration works in the step-by-step guide below:

Creating your Open Collaboration

From Affiliate Centre, start your Open Collaboration by going to Collaboration on the left-hand side of the menu as shown below:
By selecting this page, you will be greeted with an introduction & guidance flow for Open Collaboration.

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How to Add Products Manually

Adding products can be done manually to control your products' going in the affiliate Programme. Click on Open Collaboration at the left-hand side menu to start.
On the Open Collaboration page you will see two (2) tabs:

• Added products - Products in your Shop that are currently available for Creators to request/add on their Product Showcase
• Not added - Products in your Shop that have not been registered for TikTok Shop Affiliate use

To add your products to an Open Collaboration, you will need to be in the Not added tab. In this tab, all products that are available to be added onto Affiliate are listed:
Adding a product to an Open Collaboration is easy, you can either:

• Add product one by one by selecting "Add to collaboration" in the far right column for the specific product.
• Add all of your shops' products by clicking the "Batch add to collaboration" button at the top of the product list.
  

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Setting up the Open Collaboration details

Upon clicking on the Add to Collaboration button, you will be redirected to the Set up open collaboration details Pop-Up to complete your setup.

• Commission Rate - This is the percentage the Creators will receive for every product they manage to sell using their Showcase or Content. We will provide suggested percentage for your reference but ultimately it is up to the Seller.
• Offer Free Sample - By turning this toggle on, Creators are able to apply for a Free Sample of the product. The Free Sample will be used by the Creator to promote the product in their content (Short Videos or LIVE Sessions).
  • To learn more about Free Samples, we recommend reading our feature guide on Free Sample for Sellers.
    

Once you select Apply to products, a Pop-Up at the top of the screen will show how many of your products are successfully added to the affiliate collaboration.

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Filtering Free Sample Requests in Open Collaboration

Under Free Sample Requests, you can filter all the Free Sample Requests you have received for your Products under Open Collaboration.
Once you click on Filter, you can see the different ways you can pinpoint the perfect list of Creators that can receive your Free Samples. We'll start with Creators.
Under Creators, you have the option to filter them out using:

• Product category: This filter targets Creators who have generated revenue or promoted products in your chosen category in the last 30 days. Additionally, it can filter Creators who have added a product to their showcase in the last 90 days.
  
• Follower count: Filter your requests according to the size of each Creator's followers
• Content type: This option chooses Creators who used Videos, LIVE or both to promote products in the past 30 days
• Creator agency: Filter your Creators if they are managed by an Agency or if they work indepently
• Past collaborations: You have the option to filter the Creators who have worked with
  

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The second filter option is for Followers:

• Follower Age: Filter your Creators using Age ranges. Once applied, the filter will put the Creators with the most followers on top of the list
  
• Follower Gender: Filter your Creators based on the gender of their Followers. You can set a ratio of each gender.
  

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For Performance, you can filter how well the Creator is doing in terms of revenue they bring in, video views and viewers per LIVE:

• GMV: Filters the GMV produced by each Creator in the past 30 days
• Average views per video: Filter the average number of views each video the Creator releases, you have the option to only track the videos they create for Affiliate
• Average viewers per LIVE: Filter the average number of viewers each LIVE session the Creator releases. You have the option to only track the LIVE sessions they create for Affiliate
  

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Lastly, the Free Sample requests option allows you to filter the requests you received based on their expiry date and if the Free Sample requests will be automatically rejected if left unchecked for 7 days.

• From reliable Creators: This option provides you with the top 20% of Creators based on their ratio of received Free Samples and posted content.
  

Feel free to explore all the available filtering options to get all the best requests for your products!

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Auto-Add New Products

Choosing your products manually might be too overwhelming, especially if your Shop has thousands of products. To make it easier for your day-to-day operations, you can choose turn on Auto-add and it will do the job for you.
On the Open Collaboration page, tap on the Auto-add products on the top right-hand corner of the screen. For first time users, you will see this Pop-Up that briefly explains the function.
Clicking on the Auto-add products will release a Pop-Up like this on your screen, toggle the option on and it will ask you to set a general commission rate for all your new products.
Once finalised, all your newly uploaded products in your Shop will automatically be added to Open Collaboration with the pre-defined commission rate. If you wish to continue to manually add products, you can turn off Auto-add products by simply clicking the button highlighted below:
To remove products from Open Collaboration, you choose products by ticking the checkbox before product info. For multiple products, tick all your chosen products and click on the Batch remove button.

Open Collaboration Performance

You can check your product's performance in Open Collaboration at any time. The buttons at the top of the product listing will allow you to do mange the following:

• Edit Commission - Raise or lower the Commission rate you initially added
• Batch Free Sample - Create an option for Creators to request Free Samples of your product to use for their content
• Deactivate - Select one or multiple products that you want to remove in your Affiliate Collaboration

For each specific product line, you can check their full details and performance:

• Price - Product's full price in your shop
• Stock - Number of Products available in your shop
• Commission rate - The percentage from the Price that the Creator receives for every Product sold
• Est. commission - The converted monetary value of the Commission rate
• Free Sample - Whether the product can be requested to use for the Creator's content
• Creator added - Number of Creators that have added your product to their Product Showcase
• Creator posted - Number of Creators that have created and posted videos or LIVE sessions with your product link
• Product Status - Whether the product can be used for an Open Collaboration
  
  

Clicking on the Creator added column of an individual product will redirect you to the Creator added details page where you can check how many videos or LIVE sessions were made by each Creator for your Product.
Video Details For each product that a creator has posted content for, you will be able to see the video content attributed to it.

Removing Products in Open Collaboration

To remove Products in Open Collaboration, open the Open Collaboration page and scroll to the right to find the actions column.
At the right-most side of the table, you will see the actions column. Click on Remove from collaboration and a pop-up will appear to confirm the removal.

Removing Creators in Open Collaboration

To remove Creators in Open Collaboration, open the Open Collaboration page and scroll to the right to find the Creator showcase column.
Click on the number indicated to move to the Creator showcase details page.
On the Creator showcase details page, click on Remove from and a pop-up will appear to confirm the removal.

FAQ

1. This is my first time trying out TikTok Shop Affiliate. Am I only allowed to pick just one type of Collaboration?
   • No, you are allowed to use both types of Collaboration at the same time. However, we recommend starting with only Open Collaboration at first to familiarize yourself with the Programme.
2. How will the commission work if I registered my product on both Open and Target Collaboration?
   • If a creator promotes a product that is registered on both collaborations, they will receive the commission from Target Collaboration.
3. How many creators can I add to "Saved Creators"?

You can save up to 1000 creators.

4. How many Target Collaboration Invite can I send in one day?
   • You can send up to 1000 collaborations in 24 hours.
5. How many creators can I invite to one Target Collaboration?
   • You can invite up to 50 creators for one Target Collaboration.
6. How many products can I add to a Target Collaboration invite?
   • You can add up to 100 products for one Target Collaboration.
7. After I created and sent the Target Collaboration Invite, do I need to inform the Creator?
   • Creator will automatically receive the invite on their end once you send it. However, you can always re-share the Target Collaboration Invite link to the creator if you need to by clicking on this share button:
     
8. After I created the Target Collaboration, can I edit the details?
   • Yes, you can. On the Target Collaboration main page, just click the Target Collaboration Invite you want to edit. It will take you to the Invitation Details page. Click the edit button, and it will bring you to the Edit Invitation page. Here you can add or remove creators and products, and adjust the commission and invitation details. If a creator is promoting the product, the changes will apply from the next day.