To start selling on TikTok Shop, you must first create a TikTok Shop Seller account.

You can register using one of the following methods:

• 📱 Mobile phone number
• 📧 Email address
• 👤 Existing TikTok account

Important

• Each phone number or email address can only be used to register one TikTok Shop Seller account.
• If your contact detail is already in use, you must register with a different phone number or email address.

After selecting your Seller account registration method, you will continue with the onboarding process. Your account must be fully verified and approved before you can finalise your shop information and start selling on TikTok Shop.

Onboarding Roadmap

The order of your steps to register your TikTok Shop Seller account depends on your business type:

For Corporate Sellers

(Privately-owned, Publicly-listed businesses or GbR)

1. Business Details: Company name, Reg number, and Address first
2. Representative Selection & Identity Verification: Choose your role (Director or Authorised User) & Complete the ID and facial check (See Section 3: Verify Your Identity for full details).
3. Shop Information: Shop Name, Logo, and Secure Sign-up.

For remaining business types

(Sole Trader, Individual Seller)

1. Identity Verification: Complete the ID and facial check first (See Section 3: Verify Your Identity for full details.
2. Business/Tax Details: Enter your personal tax or business registration numbers.
3. Shop Information: Shop Name, Logo, and Secure Sign-up.
   

Select Your Business Registration Country & Type

Before starting identity verification, you must define your business profile.

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Select the Country Where You Run Your Business

Choose the country where your business is legally registered.

• Registered companies: Select your country of incorporation.
• Individual sellers: Select your country of residence (Germany, Spain, Italy, or France).

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ℹ️ Note: This selection defines your Source Shop (primary EU shop). Note: You can change your source shop at a later stage.
Source Shop

• Linked to your legal entity
• Full business and identity verification completed here
• Local tax and regulatory compliance based on this country
• Payouts are issued from this shop
• Must be approved before enabling cross-border expansion

Target Shops

• Additional EU markets you expand into
• Enable cross-border selling after Source Shop approval
• May require additional tax or compliance documentation

Once your Account Registration, Source Shop setup and verification are complete, you can list and sell products in other TikTok Shop EU markets, subject to TikTok Shop policies.

Choose Your Business Type

Select the legal structure that matches your official business registration. Available options may vary depending on your registration country.

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Available Business Types

Available business types are determined by your selected registration country.

• For Italy, Germany, Spain, and France, all business types listed below are available.
• For Netherlands, Poland, and Belgium, only the following business types are supported:
  • Sole Trader
  • Privately-owned business
  • Publicly-listed business

Individual seller registration is not supported in the Netherlands, Poland, or Belgium.GbR is only available in Germany.

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Business Type Definitions

• Sole trader

An individual with exclusive ownership of a registered business operating for commercial or professional purposes.

• Individual seller

A private individual selling without a registered business entity.
Not available for sellers registered in Poland, the Netherlands, or Belgium.

• Privately-owned business

A registered company owned and operated by private individuals. Includes commercial or professional activities.

• Publicly-listed business

A company with shares listed on a public stock exchange.

• [Germany only] General Partnership (GbR – Gesellschaft bürgerlichen Rechts)

A German partnership where two or more individuals or entities jointly operate a business and share profits, liabilities, and responsibilities.

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Business Types Availability (By Country)

Business type availability differs by registration country:
Ensure your selected business type matches your official registration documents.
After completing this step, proceed to providing additional business information.

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Provide Business-specific Information

After selecting your business type, you will provide specific registry information. Below is business-specific information you will be requested to provide during the process.

Sole Trader

You must provide the following:

• Business Name

Must be officially registered on the national trade register and entered exactly as it appears in the register.

• Registration Number

Must match exactly with the number recorded in the official trade register.
(DE only) You must also provide the name of the city where the business is registered (court location).

• VAT Number (only required in DE/IT)

A VAT number corresponding to the country in which your business is registered. This number can be found on official tax documents.
It is very important to enter the VAT number exactly as it appears on official documents to avoid registration issues.

• Registered Business Address

The registered business address is the official address of your company as recorded in the official national trade register. This is the address where government agencies, tax authorities, and legal bodies will send official correspondence. You should check your company registration documents or search the national trade register to confirm the exact registered address. It can be the same as your residential address.
⚠ Your business must be active in the national trade register at the time of application.

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Individual Seller

Individual sellers are not required to provide company registration details.
You must provide:

• Personal Tax Number (only required in DE/IT)

A personal tax code corresponding to the country in which you are registering your shop. This number can be found on official tax documents.
It is very important to enter the number exactly as it appears on official documents to avoid registration issues.

• Registered Business Address

The registered business address is the official address recorded in official records. This is the address where government agencies, tax authorities, and legal bodies will send official correspondence. You should check your official documents to confirm the exact registered address. It can be the same as your residential address.

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Privately-Owned Businesses or Publicly-Listed Businesses

After selecting Privately-owned business or Publicly-listed business, you must provide the following company information:

Basic Business Information

• Company Name (Full Legal Name)

Must match exactly as recorded in the official national trade register and be entered exactly as it appears in the register.

• Trading Name (Optional)

A trading name is the name your business operates under and may differ from the legal name.

• If you have a registered trading name, enter it exactly as it appears in the national trade register.
• If you do not have one, select “Use legal name”.
• Always verify the registered name(s) in the trade register before submission.

• Registration Number

Must be identical to the number recorded in the official national trade register.
(DE only) You must also provide the name of the city where the business was registered (court location).

• VAT Number (Optional except in Italy)

A VAT number corresponding to the country in which your business is registered.
This number can be found on official tax documents.
It is very important to enter the VAT number exactly as it appears on official documents to avoid registration issues.

• Registered Business Address

Your registered business address must be the official address of your company as recorded in the national trade register.
This is the address where government agencies, tax authorities, and legal bodies will send official correspondence.

• When providing this address:
  • It must exactly match the trade register (including spelling, abbreviations and formatting).
  • Any discrepancies may cause verification delays or compliance issues.
  • Always check the national trade register to confirm the exact address before submission.

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Business Representative Information

You must select your role in the business:

• Company Director or Owner
• Primary Authorised User (employee)

Requirements for All RepresentativesAll business representatives must:

• Reside in the registered country
• Provide a valid identity document and identity verification of the holder
• Complete identity verification
• Submit their residential address and corresponding proof of address

Navigate to the headline "Country-Specific Accepted Documents" in the section below to view the list of accepted documents for address verificationAdditional Requirement for Primary Authorised UsersIf you select Primary Authorised User, you must also:

• Attach a signed authorisation letter from an active company director

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Ultimate Beneficial Owner (UBO) Information (If Applicable)

Some sellers may be required to complete an additional Ultimate Beneficial Owner (UBO) step.
If prompted, you must provide:

• Legal name
• ID number
• Date of birth
• Nationality
• ID type and expiration date
• Residential address

This step applies only to specific seller types.

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Germany Only — GbR Requirements

For Gesellschaft bürgerlichen Rechts (GbR), the process follows the company registration flow outlined above, with the following mandatory additions:

• VAT Number — Mandatory

Must correspond to Germany and match official tax documentation exactly.

• Ownership Percentage — Mandatory

The designated business representative must hold more than 25% ownership.

• Gewerbeanmeldung Proof — Mandatory

Sellers must submit proof of Gewerbeanmeldung (German trade registration) to demonstrate compliance with Gewerbeanmeldungspflicht. The document must match the registered business entity details.
All company details must align with official German registry and tax records.

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Onboarding Requirements Summary (By Business Type)

Verify Your Identity (All Sellers)

Note for Individuals/Sole Traders: You will complete the identity verification after selecting your business type.
Note for Privately-Owned Businesses or Publicly-Listed Businesses or GbR: You will complete the identity verification after providing your business details.
All sellers must complete identity and address verification to activate their TikTok Shop account.
This step includes:

• ID verification
• Facial verification
• Address verification

Incomplete or invalid documentation may delay approval.

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Select Your ID Type

ID Types

1. Select the type of government-issued ID you will use.
2. Select the country that issued your ID.

Accepted ID types may vary by EU country but typically include:

• Passport
• National ID card
• Driving Licence
• Residence permit

Ensure the document:

• Is valid (not expired)
• Matches the name used for account registration
• Is clearly readable

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Country Availability Overview

These are the documents accepted in EU countries:

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Scan and Upload Your ID

[Insert UI Screenshot: QR Code / ID Upload Screen]To confirm your personal details:

1. Scan the QR code displayed on screen (if prompted).
2. Capture and upload the front and back of your ID.
3. Ensure images are clear, not cropped, and free from glare.

You will then complete facial verification by recording a selfie or short video as instructed.
This step confirms that the ID belongs to you.

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Enter Your Personal Information

After successfully uploading your ID, most personal information fields will be automatically pre-filled. Please review and confirm that the details match your ID exactly.
Ensure the following information is correct:

• Legal full name
• Date of birth
• ID number
• ID expiration date

If any information is incorrect or missing, please update it to match the details shown on your uploaded ID.

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Provide Proof of Address

Provide your address details and upload proof of address.
ℹ️ Note: TikTok Shop will use this address as the default for pickup and delivery. You can change this address at any time during the shop setup process, which must be completed after seller account registration before you can start selling products.

Accepted in all countries

• Utility bill (water, electricity, gas, mobile or internet subscription)
• Bank statement

Not accepted as proof of address:

• Invoices
• Bank receipts
• Rent bill
• Home or car insurance receipt
• Pension certificates

Country-Specific Accepted Documents

Provide Shop Information

After completing business and representative verification, you must provide your shop details before submitting your application.

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Shop Name & Logo

In this step:

• Enter your Shop Name (this is the name displayed to customers in TikTok Shop).
• You may also upload a Shop Logo (recommended).

Adding a logo helps customers recognise your brand and improves visibility on the platform.
⚠ Your shop name will be publicly visible in TikTok Shop.

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Confirm Email & Phone Number

You must confirm your contact information to receive TikTok Shop account notifications.

• The email and phone number can be the same as those used to log in to Seller Center.
• Alternatively, select “Use another” to provide different contact details.

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Submit the Application

Before submission:

• Review all provided information carefully.
• Tick the required consent and confirmation checkboxes.

Failure to complete the consent step will prevent submission.
Once submitted:

• Application review typically takes 2–3 business days.

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FAQs

1. Do I need a TikTok account to register as a seller on TikTok Shop?

No. You can register using a phone number or email address. However, you will need a TikTok account to link to your TikTok Shop in order to post shoppable content or host LIVE sessions.

2. Why is my phone number or email address shown as already used?

Each seller account must be registered with a unique phone number or email address. If you see this message, the contact detail has already been used for another seller registration. Please use a different phone number or email address.

3. Why am I not receiving the email verification code?

Check your Spam or Junk folder and confirm that your email address was entered correctly. If the issue persists, wait a few minutes and try again, as it may be due to network delays.

4. Why am I not receiving the phone verification code?

Currently, only mobile phone numbers are supported for SMS verification. Ensure you entered a valid mobile number (not a landline) and that you have network signal. If the issue continues, retry after a short period.

5. Do I need to be registered in a national business registry?

If you register as a Sole Trader, Privately-owned business, or Publicly-listed business, your company must be legally registered and active in the official commercial registry of your registration country:

• Spain – Registro Mercantil
• Ireland – Companies House Ireland
• France – Registre National des Entreprises (RNE)
• Italy – Registro Imprese
• Germany – Handelsregister

Your business must have an active status at the time of verification. Inactive, dissolved, or suspended companies are not eligible.

6. My application was rejected. What should I do?

The rejection reason will be sent to your registered email address. Review the feedback carefully, correct the required information or documents, and resubmit your application via the Seller Centre homepage.

7. Can I change my account type after approval (e.g. from Sole Trader to Business Entity)?

No. Seller type changes are not supported after approval. If you need to register under a different business type, you must submit a new application.

8. Do I need to complete additional steps after my TikTok Shop registration is approved?

Yes. After approval, you must complete Shop Setup in Seller Center — including confirming your warehouse address, ensuring shipping and payment setup, listing at least one product, and linking an official TikTok account — before you can start selling; for full instructions, refer to the Shop Setup Guide here.

9. Where will my shop name be displayed? Can I change it later?

Your shop name is publicly visible to customers on TikTok Shop. After onboarding is complete, you may change your shop name once per month. Frequent changes are not recommended, as they may confuse customers and impact brand recognition.