Manage Product

28/05/2026

Applies to:Germany,Spain,France,Ireland,Italy

For SellerManage Product

This guide explains how EU TikTok Shop sellers can create, upload, and manage product listings efficiently in Seller Center.

You can list products in three ways:

Add products manually one by one
Import products using an Amazon URL
Upload products in bulk using Excel templates, API integrations, or third-party services

The Manage Products page is your central workspace for:

Creating and editing listings
Managing price and stock
Activating or deactivating products
Bulk editing products
Reviewing listing statuses
Managing drafts and suspended products

Seller Center Path:

Products → Manage Products

Before You Start

Before listing any product, ensure your products comply with TikTok Shop policies and EU regulations.

All sellers must follow:

TikTok Shop Prohibited Products Guidelines
TikTok Shop Restricted Products Guidelines
Local EU market regulations

For non-food products sold in the EU, sellers must provide:

Manufacturer information
An EU-based Responsible Person (RP)

Method 1: Add a Single Product

Use this option when creating individual product listings manually.

Go to:

Manage Products → Add New ProductYou will complete five sections:

Basic Information
Product Details
Sales Information
Shipping
Product Compliance

Step 1: Basic Information

This section defines the core identity of your product.

Product Images

Upload high-quality product images.

Best practices:

Use clean, bright product photography
Avoid watermarks or excessive text
Use white or simple backgrounds where possible
Showcase different product angles
Include lifestyle images when relevant

Product Name

Create a clear, searchable product title.

Best practices:

Include brand, product type, and key attributes
Keep titles concise but descriptive
Avoid excessive symbols or promotional wording

Example:

Good:Wireless Bluetooth Headphones Noise Cancelling Black

Avoid:BEST AMAZING SALE!!! Bluetooth Headphones!!!

Category Selection

Choose the most accurate product category.

TikTok Shop may recommend categories automatically based on:

Product name
Product images

Brand Information

Add brand details where applicable.

Brand authorisation is recommended because it:

Builds buyer trust
Reduces listing risks
Supports better discoverability

Step 2: Product Details

This section helps buyers understand your product.

Structure descriptions for readability and conversion.

Recommended Format

Use short paragraphs
Highlight one selling point per paragraph
Use bullet points where appropriate
Add supporting images or banners
Include size charts if needed

Description Guidelines

Keep selling points concise
Avoid repetitive information
Aim for under 250 characters per key selling point
Focus on buyer benefits, features, and use cases

Visual Content

You may upload:

Up to 30 banners or supporting images
Size chart visuals
Feature graphics
Lifestyle imagery

Step 3: Sales Information

This section controls SKUs, inventory, pricing, and purchasing settings.

Product Variations

By default, products start with one SKU.

To add multiple variations:

Enable the Enable Variations toggle.

You can create up to 100 SKUs.

Variation DetailsExamples:

Size
Color
Material
Style

Variation ImagesAssign images to each variant where applicable.

Required SKU Information

For each SKU, configure:

Retail price
Stock quantity
Seller SKU
Product identifier code (optional)

🇩🇪

Germany: Pfand (Bottle Deposit) Requirements

If you sell beverages in/to Germany, you may legally need to include Pfand (bottle deposit) information under the Verpackungsgesetz (Packaging Act).

This typically applies to:

Plastic bottles
Beverage cans
Glass beverage containers

How to Configure Pfand

Step 1: Select Packaging Type

Choose one:

Single Use (Einweg)
Reusable (Mehrweg)
Not Applicable (if the product is exempt)

Step 2: Enter Deposit Amount

If Single Use or Reusable is selected:

Enter the Pfand amount
Example: 0.25 for a €0.25 deposit

Step 3: Checkout Handling

The Pfand fee:

Appears separately at checkout
Is added to the buyer’s total
Is not subject to commission
Is fully paid out to the seller

Tips

Mandatory fields: If your product’s category or packaging type requires Pfand, these fields must be completed to publish.
Incorrect inputs (e.g. wrong format or missing values) will trigger an error message and prevent listing.
Bulk listing via Excel also supports Pfand fields—make sure to fill in both columns (Packaging Type and Pfand Amount) if required.

By properly configuring Pfand, your listings will stay compliant and avoid risk of takedown or fines.

Learn more about German deposit regulations here.

Product Purchase Limits

Eligible sellers can configure SKU purchase limits.

This helps:

Manage inventory
Reduce abuse or fraud
Protect promotional campaigns

AvailabilityThis feature is only available for allowlisted local sellers in the UK and EU.

Contact your Account Manager to confirm eligibility.

Supported Limit TypesLimits are configured per SKU.

Example:

If:

Max purchase per SKU = 2
Product has 5 SKUs

A customer can purchase up to 10 total units.

Unsupported Product TypesPurchase limits are not supported for:

Gifts
Virtual bundles
Bundled products
Flash sale items
Pre-orders
Not-for-sale items

How to Configure Limits

For New Products

Create a new product
Go to Sales Information
Enable Customer Purchase Limits
Set quantity limits
Submit listing

For Existing Products

Edit the product and update limits directly.

Changes apply immediately.

For Excel Uploads

Publish the product first, then configure limits afterward through editing.

Step 4: Product Compliance

EU product compliance information is mandatory for many categories.

Required InformationDepending on category and region, sellers may need:

Manufacturer details
Responsible Person information
Product safety information
Warning labels
Compliance documentation

TikTok Shop may request additional details for regulated or sensitive categories.

Tip: Seller can manage all manufacturer and RP information for your store in the Qualification Centre.

Step 5: Shipping Information

This section determines shipping-related information shown to customers.

Sellers should:

Provide accurate package dimensions
Enter correct package weight
Configure valid delivery options

Accurate shipping information helps:

Prevent shipping fee issues
Improve buyer experience
Support participation in shipping campaigns

Step 6: Save Draft or Publish

Save as DraftUse this option when:

Listing setup is incomplete
You need further review
You want to continue editing later

Drafts are not submitted for approval.

PublishPublishing submits the product for TikTok Shop review.

Once approved, the listing becomes active.

➡️ Extended Producer Responsibility (EPR)Extended Producer Responsibility (EPR) is an environmental regulatory framework that requires producers, importers, and sellers of certain products to take responsibility for the collection, recycling, and disposal of products and packaging at end of life.

Depending on the product category and market, sellers may be required to submit EPR-related information in Seller Center.

⚠️ Important: Failure to comply with applicable EPR requirements may result in product delisting or other enforcement actions.

Learn more in the Introduction to Extended Producer Responsibility (EPR) guide.

🇧🇪 How to Create a Belgium Product Listing

TikTok Shop Belgium supports 3 official languages: Dutch, French, and German. As a result, the product listing flow differs slightly from other EU markets. Sellers are required to create and review multilingual product information before submitting a listing for review.

When creating a product listing for Belgium, sellers must first select their preferred writing language. TikTok Shop will then automatically translate the product information into the other two official Belgian languages.

⚠️ Important: The selected writing language cannot be changed once set.Supported languages:

Dutch
French
German

Step 1: Select Your Writing Language

Before creating the listing, select one of Belgium’s three official languages as your writing language.

TikTok Shop will use this version as the original product content and automatically generate translations for the remaining two languages.

Note:

If your Seller Center system language is already set to Dutch, French, or German, the writing language selector may not appear.
If your system language is another language (for example English), you can manually select your preferred writing language from the dropdown.

Step 2: Fill in Product Information

Complete your product listing as usual, including:

Product name
Product description
Attributes
Variations
Product images
Video
Product compliance information
Sales information
Shipping information

TikTok Shop will automatically translate supported text fields into the other two official Belgian languages. For example, if you have selected German, you will be requested to review French and Dutch product translations.

Step 3: Review Translations

After completing the listing, you will be asked to review the automatically translated versions before submission.

You can review and edit translated content for fields such as:

Product name
Description
Attributes
Variation names
Variation options
Safety warnings

If a translation is inaccurate, sellers can manually edit the translated version before submitting the listing.

Important Translation NotesSome content types are not automatically translated and must be managed manually by the seller. These include:

Product images containing text
Images uploaded in descriptions
Videos
Certifications
Certain compliance information and safety warnings

If you want localised versions of these assets, you must translate and re-upload them manually.

⚠️ Important: In Belgium, all three official language versions are required for product publication. Listings with incomplete or inaccurate translations may fail review.

Translation Review WorkflowThe Belgium listing flow follows a 3-step review process:

Fill in product information in one official language
Review translation for the second language
Review translation for the third language

Once all required fields and translations are completed, the product can be submitted for review.

Submit Product for Review

Managing Existing Belgium ListingsWhen editing an existing Belgium listing, sellers can:

View product information by language
Review translated content
Edit translations manually
Resolve translation-related listing rejections

If a translated version is rejected, TikTok Shop may display a rejection reason indicating which language contains incorrect or incomplete translations.

Best Practices for Belgium Listings

Use clear and simple product copy to improve translation quality
Review all translated content before submission
Manually review safety warnings and compliance details
Ensure product variations are translated accurately across all three languages

Method 2: Bulk Product Upload via Excel

You can add multiple products to TikTok Shop in one go by using the Bulk Tool feature under the Products menu. For guidance, follow the step-by-step process below.

Go to:

Products → Add Products → Upload in bulk

Step 1: Download the Template

Select the appropriate category and brand. Then proceed to downloading the template.

You can:

Search categories using keywords
Browse categories manually

Important Notes

One template supports one category only
Brand authorisation is recommended

Step 2: Complete the Spreadsheet

Fill in all required fields carefully.

Important RulesDo NOT:

Add rows
Delete rows
Add columns
Delete columns
Modify template structure

Step 3: Upload Spreadsheet

Upload the completed file in Seller Center.

Built-In Error HandlingTikTok Shop highlights upload errors directly in the online editor.

Error Resolution WorkflowIf any products fail to upload, the Online Editor will highlight the exact issues from your uploaded file directly on the Upload Page.

Review highlighted cells
Correct missing or invalid data
Submit directly from the editor

You do not need to:

Re-download the file
Re-edit offline
Re-upload the spreadsheet

Method 3: Import Products Using URLs

URL Listing helps you save time by letting you copy product information from other marketplaces and create listings on TikTok Shop. Instead of starting from scratch, you can simply paste an existing product URL and the system will automatically import the key product details.

This is ideal for:

Faster onboarding
Catalog expansion
Reducing manual work

⚠️ Important: URL Listing is currently only available for sellers registered in Ireland, Germany, France , Italy, and Spain.

Supported SourcesCurrently supported:

Amazon product URLs only

Not supported:

Cross-border Amazon links
Store-wide imports
Bulk URL imports
Product bundles

Step 1: Open URL Listing

Go to:

Products → Add Products → List with a URLDesktop only.

Step 2: Paste Amazon URL

Paste the Amazon product URL and click Import.

TikTok Shop automatically imports:

Product title
Images
Description
Brand
Category
Attributes
Variants

Step 3: Review Draft

The imported draft appears at the top of your product list.

Click:

Review and ListIf import fails, you may receive an error such as:

“Could not process URL.”

Step 4: Edit Imported Information

All imported content remains editable.

Review carefully:

Product titles
Descriptions
Attributes
Images
Variants
Category assignments

Step 5: Complete Remaining Sections

You still need to configure:

Sales Information
Shipping
Product Compliance

Step 6: Submit for Review

Click Submit for Review once all information is complete.

Brand Authorisation Reminder

Before importing or publishing branded products, sellers must ensure they hold the necessary authorisation rights.

Sellers are responsible for ensuring:

Trademark compliance
Brand usage permissions
Content ownership rights

Refer to the Brand Authorisation Guide.

Product Statuses

The Manage Products page organises listings by status.

All	Show all products with various statuses	Sellers can do: Edit Product Deactivate Product Copy Product Change Price & Stock Delete Product
Live	Show all products that are visible online and can be purchased by customers	Sellers can do: Edit Product Deactivate Product Copy Product Change Price & Stock Delete Product
Draft	Show products that the information has been filled with but not submitted yet	Sellers can do: Edit Product Delete Product
Deactivated	Products that sellers make them offline	Sellers can do: Activate Product Edit Product Delete Product
Suspended	Products are being suspended due to some reasons.	Failed: Product information does not comply with product guidelines. Sellers can resubmit after making some adjustments Frozen: Products that are illegal, harmful, or counterfeit. For this product, sellers cannot resubmit or modify
Deleted	Show products that have been deleted by sellers	Sellers can return deleted products to the deactivated product list by clicking "Recover"

FAQ

How to fill in the product title?

The product title requires a minimum of 25 characters, while there is no restriction on flash sales. Newly released products have a text alert on the product release page. The products in stock won't be affected, but you're required to meet the conditions in the next edit before submission.

How to manage product stock?

Managing product stock is really crucial to keeping your customer's satisfaction high. You can monitor your stock update in Stock Dashboard on Seller Center and activate stock alert to give you reminder every time the stock is running low. You can learn more on how to do it in detail through our article about Inventory Management.

What is "image URL"?

An image URL is a web address that specifies the location of an image, and must link directly to the image. It typically ends with or includes a file extension that indicates the image format, such as ".jpg" or ".png".

Here are some examples of an image URL:

https://example.com/images/picture.jpghttps://example.com/images.jpeg.abcd1234

How do I fill in the Bulk Listing Excel Sheet?

Read the table under FAQ for more details on how to fill the template:


Field	Mandatory/optional	Description
Manufacturer ID	Mandatory under specific conditions	Enter or select IDs from the dropdown (you can find the IDs in the account setting-qualification center - Manufacturer/ Responsible Person)
Responsible Person (RP) ID	Mandatory under specific conditions
Category	Mandatory	Select the category that matches the product from the drop-down list.
Brand	Optional	Select the brand that matches the product from the drop-down list. If no brand is selected, it will be left empty and considered to have no brand.
Product Name	Mandatory	• Product name must be less than 255 characters. • Enter the title of your product. • If there are multiple SKUs, keep the titles consistent.
Product Description	Mandatory	Provide a detailed description of the product, such as product specifications, materials, box content and so on. A structured and informative product description can help customers make purchase decisions. It's recommended to provide 3-5 selling points and each one can be described within 250 characters and several images, like feel, usage and benefits, etc. Make it easier to read by good use of segmentation, bolding, numbering, etc.
Package weight	Mandatory	Make sure the parcel dimensions are accurate as they will be used to calculate the shipping fee and shipping method. Cells with red borders are required.
Package length	Mandantory under specific conditions
Package width	Mandantory under specific conditions
Package height	Mandantory under specific conditions
Delivery options	Optional	The delivery options for this product are the same as the delivery options for the shop.
Variation 1	Mandantory under specific conditions	List the variations of your product (e.g., color) in this column. Be sure to include at least one option for each variation (e.g., Red). Each entry can be up to 35 characters. Remember, products must share the same product name and package dimensions to be grouped as variants. Please refer to the 'Example' sheet for examples.
Variation 2	Optional	Complete this column only if your product has additional variations beyond those in the previous Variation column. Here, you can specify more detailed options, such as sizes within colors or other secondary variations. For example, if your product comes in two colors (red and black), with each color having two sizes (S and M), you'll need to complete four rows. Each entry can be up to 50 characters. Remember, products must share the same Product name and Package dimension' to be grouped as variants. Please refer to the 'Example' sheet for examples.
Variant image	Optional	Enter the URL of an image of the variant.
Retail Price (Local Currency)	Mandatory	Enter the price of the product or variant. DO NOT include any currency symbols.
Quantity / Quantity in xx warehouse	Mandantory under specific conditions	Please enter the quantity of the product in the corresponding warehouse.For product categories with a limitation on quantity, the cells are grayed out. The quantity will be set as 1 by default when publishing. If you have multiple warehouses, the first warehouse will be used here automatically. Any edits to the quantity information on this template will not take effect. You can only edit the quantity in Seller Centre on PC.For more information, please visit TikTok Shop Academy.
Quantity	Mandantory under specific conditions	Please enter the quantity of the product in the corresponding warehouse.For product categories with a limitation on quantity, the cells are grayed out. The quantity will be set as 1 by default when publishing. If you have multiple warehouses, the first warehouse will be used here automatically. Any edits to the quantity information on this template will not take effect. You can only edit the quantity in Seller Centre on PC. For more information, please visit TikTok Shop Academy.
Seller SKU	Optional	Identifier of the product or variant. This is used to quickly find the item in other systems.
Main Product Image	Mandatory	Copy the product image URL here. This image will be the cover image of the product. • Main product image aspect ratio: Between 3:4 and 4:3. • Picture pixel range: Between 100×100 px and 1200×1200 px; the higher, the clearer.It's recommended to provide 6 images to communicate the selling points and features of your products, inform and interest customers, and reinforce your brand.It's recommended to use a white background image as the first image instead of using an image with other elements.Good images make it easy for customers to evaluate the product. Images should be clear, informative, and attractive.
Product Image 2	Optional	Copy the URL here.
Product Image 3		Copy the URL here.
Product Image 4		Copy the URL here.
Product Image 5		Copy the URL here.
Product Image 6		Copy the URL here.
Product Image 7		Copy the URL here.
Product Image 8		Copy the URL here.
Product Image 9		Copy the URL here.
Size Chart	Mandantory under specific conditions	Copy the URL or enter the size chart template ID here.This field is not supported for some product categories. If you enter information for a product in an affected category, the information entered for this field won't be published. Other information will be published as normal.